Distriplus

50%

(€ 1.000, IFRS) 2017 2016
Turnover 193,878 203,841
EBITDA 5,725 7,523
Net result (group share) -24,523 -2,394
Shareholders' equity (group share) 26,340 50,862
Net financial position -41,799 -44,491

Key figures

Management

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Distriplus

Beneficial interest 50%
AvH Contact: Piet Dejonghe
www.planetparfum.be
www.di.be

With the brand names Planet Parfum and Di, Distriplus is active as a retailer in the ‘beauty & care’ sector with 200 points of sale in Belgium and Luxembourg.

Information from the 2017 annual report

2017 turned out to be a difficult year for the retail sector. The impact of online shopping translated into a decline in the number of customers in the physical store chains. It is becoming increasingly important for retailers to provide extra added value in their points of sale which the customer does not find online, but which is in line with the online presence.

2017 was also a difficult year for Planet Parfum and Di, with a decline in the number of customers at constant perimeter. As a result, the total turnover decreased by 4.8% in 2017. The number of points of sale for Planet Parfum dropped from 82 to 81, and for Di from 121 to 119, despite the fact that Planet Parfum opened points of sale in Rive Gauche (Charleroi) and Brussels North Station, and Di in Rive Gauche (Charleroi), Sprimont and Saint-Georges-sur-Meuse.

In order to respond to the demand for improved customer experience, 2017 was a year of significant investments. Planet Parfum invested particularly heavily in the renovation of its retail park, with more than half of its retail park being completely renovated over a period of 15 months. The focus was thereby on improved customer service. In addition, there was an even stronger focus on the training of the teams using e-learning systems. 42 beauty salons were renovated, and a wider product range was relaunched under the private label Close Brussels.

Di has increasingly evolved into a true beauty store over the years, thereby differentiating itself from the traditional drugstore. The product range is becoming more specialised in order to respond to the latest beauty trends. Di launched its new logo and new slogan ‘All About Beauty’ in 2017. This was accompanied by a thorough refurbishment of all points of sale, paying attention to differentiation, service and customer experience. The range of products was also revised, with an even stronger focus on differentiation and a clear selection of the most relevant beauty products. All the shops will reflect the new look by mid-2018. Finally, through the launch of its e-shop on www.di.be, Di now also has an e-commerce sales channel. Its ambition is to become the beauty hub in Belgium.

The net result of Distriplus was heavily distorted by an extraordinary impairment on the goodwill, amounting to 19.5 million euros. The significant investments in 2017 in response to an improved customer experience confirm the chain’s belief in the renewed market positioning.

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